What global warming needs is a condom

Slightly belated – Applied Green conference 3rd October

Billed as a conference where the biggest names will tackle the biggest issue we face, I was fairly keen to see if all the marketing and greenecosociologicalistic luminaries could work out a way in which a socially influential industry such as our could have a real impact.

The day began with Jonathon Porritt introducing the 5th horseman of the apocolyse although it was tailored nicely towards media with the sting in the tail you’d expect from such a long time activist.

The standout for me was John Grant with his ability to get to the nuts of what’s needed from our industry, a memorable image, something consumers can grab onto and understand in a space where the language and message is at best confusing. John’s comparison to what the condom did for the AIDS crisis in the early 1980’s was compelling – listen to John’s talk here.

wearethoughtfull have a compendium of the best links from the day here.