It’s the small things that matter – in fact micro things

I’ll admit to being perhaps a bit too interested in planning for someone who is paid to be ‘creative’, and I’ve always got one eye on what Russell Davies is saying, but his flag on Microtrends peaked my interest enough to explore further. Mark Penn suggests that the most important trends today are the smallest ones and argues that these small unseen trends are shaping the world. A great notion, the book is on order and I look forward to reading.